The online payment journey

Maximise conversion by optimising each stage


Key Points

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000 %
of shoppers in Russia want to see payment authentication and digital certificate logos on the hompage to make them feel more secure

Online accounts

00 %
of shoppers would create an online account if they were given information on how their details are protected against misuse

Payment errors

00 %
of shoppers want to see information on why the transaction failed when payment errors occur


00 %
of shoppers say that being able to click on a payment logo for more information would be useful


Optimise the payment journey on your site to make the shopper experience seamless.

Take a look at some of our key findings on payment security, online accounts, errors and more to the left.

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Download the full insight PDF for Russia for the Retail industry.