worldpay

The online payment journey

Maximise conversion by optimising each stage

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The journey explained
Click on each icon to find out more about each stage of the journey

homepage
Homepage
shopping basket
Shopping Basket
user profile
User Profile
payment page
Payment Page
error handling
Error Handling
confirmation
Confirmation
support
Support

Homepage

This is the first page a user lands on when they reach your website. Have you thought about which payment information should be included here?

Shopping Basket

This is the stage at which your customer adds an item or booking to their basket. Are you displaying prices in the right currencies?

User Profile

This is the stage at which a customer can set up a profile or account on your site, and save their details for next time. Have you thought about which details you are asking customers for? Have you explained your data security measures?

Payment Page

This is the page where your customer enters their payment details. Have you considered what your customer expects to see on the payment page? Are you using the best layout and displaying the right information?

Error Handling

This is how you manage transaction errors on your website. Are you showing error messages that are clear and concise?

Confirmation

This is the message that you send out to your customer after they make a payment on your website. Have you thought about which information you need to include?

Support

This stage refers to any point at which the customer might have a payment-related question. Do you know which support tools your customer would prefer to use?

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IndiaJapanFranceAustraliaBrazilRussiaSpainUKUSGermanyChileChinaMexicoSouth Korea