The online payment journey

Maximise conversion by optimising each stage


Key Points

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Payment-related support

00 %
of travel shoppers would look to the FAQ section of a website to find an answer to a payment-related query

Online accounts

00 %
of travel shoppers would reconsider saving their payment details online if a website clearly explained how they prevent data from being stolen


00 %
of travellers said that receiving email confirmation of their payment is very important


000 %
of travellers would consider a website to be safe if the homepage displayed payment authentication and digital certificate logos


The UK is one of the world's most developed eCommerce markets. Optimise the payment journey on your site to make the customer experience seamless.

Take a look at some of our key findings on payment security, information, payment errors and online user accounts on the left.

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Download the full insight PDF for UK for the Travel industry.